KEY TAKEAWAYS
- Understanding the needs of technology companies
- Expertise in brand strategy and development
- Innovative and creative approach
- Experience in digital marketing
- Industry knowledge and insights
So, you’re a tech company looking for a brand agency to help you make a splash in the market. But what exactly should you be looking for? Someone who can hack your brand to bits and piece it back together? A team of creative nerds who can code your brand’s personality into existence? Well, maybe not quite, but you get the idea.
In all seriousness, choosing the right brand agency for your tech company can be a daunting task. With so many options out there, it’s important to know what to look for to ensure that you end up with a partner who can help you take your brand to the next level. Luckily, we have worked with a lot of tech companies over the years. So we want to share what they told us they were looking for in a brand agency (hint: it’s not just a bunch of jargon and the fact that we are based in Austin, Texas).
Understanding the Needs of Technology Companies
Technology companies operate in a dynamic and rapidly evolving market. They need to stay ahead of the curve and constantly innovate to remain competitive. When choosing a brand agency, technology companies look for an agency that understands the unique challenges and opportunities of their industry. They want an agency that understands their product and communicates it in a simple and compelling manner. They want an agency that can help them differentiate themselves from their competitors and create a strong brand that resonates with their target audience.
Expertise in Brand Strategy and Development
One of the key factors that technology companies look for in a brand agency is expertise in brand strategy and development. This includes developing a brand strategy that aligns with the company’s business objectives, values, and mission. The agency should be able to create a comprehensive brand development plan that includes a brand positioning statement, brand messaging, brand personality, and visual identity. The agency should also have experience in creating brand guidelines that ensure consistency across all marketing channels. At Tilted Chair, we always deliver a final brand guide microsite that can easily be shared with any team member that touches your brand.
Innovative and Creative Approach
Technology companies also look for a brand agency that has an innovative and creative approach to branding. They want an agency that can bring fresh ideas and perspectives to the table and help them stand out in a crowded market. The agency should be able to develop creative concepts that are unique, memorable, and relevant to the target audience. The agency should also have experience in creating marketing campaigns that engage and inspire customers.
Experience in Digital Marketing
In today’s digital age, technology companies need a brand agency that has experience in digital marketing. The agency should be able to develop a digital marketing strategy that aligns with the company’s business objectives and brand values. The agency should also have experience in creating and managing digital marketing campaigns across multiple channels, including social media, email, and search engines.
Industry Knowledge and Insights
Technology companies also look for a brand agency that has industry knowledge and insights. The agency should have a deep understanding of the technology industry, including the latest trends, innovations, and best practices. The agency should also have experience in working with technology companies and understand the unique challenges and opportunities of the industry. While finding an agency with tons of industry knowledge is not always the case, finding an agency that takes the onboarding process seriously and really dives into your product or service is a good sign.
In conclusion, technology companies need a strong brand that resonates with their target audience and sets them apart from their competitors. When choosing a brand agency, we have found technology companies look for an agency that has expertise in brand strategy and development, an innovative and creative approach, experience in digital marketing, and industry knowledge and insights. By choosing the right brand agency, technology companies can build a powerful brand that drives growth and success in today’s competitive market.
If you’re a technology company looking for a brand agency that meets these criteria, look no further than Tilted Chair. Our team of experts has the experience and skills to help you build a strong brand that resonates with your audience and sets you apart from your competitors. Contact us today to learn more about our services and how we can help you achieve your business goals.