Case Study

Casoro Group

How do you build a house of gold?

THE ASK

Develop a brand and website for one of Austin’s fastest-growing real estate development and management companies.

ABOUT CASORO

In 2003, Casoro launched in Seattle, Washington as PPA Group, an ambitious multifamily-focused commercial real estate firm. After moving headquarters to Austin, Texas—and landing on INC. Magazine’s annual ranking of the Fastest Growing Real Estate Companies a couple of years in a row—PPA was quickly realizing that their aspirations had outgrown their brand. So, they turned to Tilted Chair for a little help.

A HOUSE OF GOLD

Along with a brand overhaul, PPA Group was looking at a rename as well. The PPA team brought us a fascinating idea that drove the creative direction of everything that followed: what if we called the new brand Casa de oro, or “House of Gold” in Spanish? The concept was sound both from a philosophical as well as a linguistic perspective. So, we ran with it and started building out the brand. It wasn’t long before we struck gold.

A SHINY WEBSITE

When it came to the website, the client had one simple request: make us look amazing. (You can view the live amazingness by clicking here.)

CREATIVE

  • Brand/Identity Design
  • Art Direction/Design
  • Copywriting

INTERACTIVE

  • Web Design
  • Web Development

We keep coming back to Tilted Chair because they really understand our brand and audience, and developed a brand design that has helped strengthen our position in the industry.

Jessica Lee-Wen, Director of Marketing