How do you build a house of gold?
Develop a brand and website for one of Austin’s fastest-growing real estate development and management companies.
In 2003, Casoro launched in Seattle, Washington as PPA Group, an ambitious multifamily-focused commercial real estate firm. After moving headquarters to Austin, Texas—and landing on INC. Magazine’s annual ranking of the Fastest Growing Real Estate Companies a couple of years in a row—PPA was quickly realizing that their aspirations had outgrown their brand. So, they turned to Tilted Chair for a little help.
Along with a brand overhaul, PPA Group was looking at a rename as well. The PPA team brought us a fascinating idea that drove the creative direction of everything that followed: what if we called the new brand Casa de oro, or “House of Gold” in Spanish? The concept was sound both from a philosophical as well as a linguistic perspective. So, we ran with it and started building out the brand. It wasn’t long before we struck gold.
Jessica Lee-Wen, Director of Marketing