A Branding, Advertising & Marketing Blog
The Tilt
Featured Reading
“Trump’s Masterclass in Marketing: How Trump Leveraged Proven Marketing Principles to Win the 2024 Election”
On November 12, 2024
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Tuesday November 12, 2024
“Trump’s Masterclass in Marketing: How Trump Leveraged Proven Marketing Principles to Win the 2024 Election”
In 2024, Donald Trump didn’t just run a political campaign; he launched a full-scale marketing movement. Love him or loathe him, one thing’s for sure—Trump’s approach to winning over voters...
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Monday November 18, 2024
Is Your Brand Forgettable? 5 Traits That Separate Icons from the Ordinary
So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers have more...
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Monday October 14, 2024
WordPress Wars & a Bulletproof Alternative to ACF (Advanced Custom Fields)
WordPress battles WP Engine, removes ACF from its plugin directory The web wars between WordPress creator and Automattic CEO Matt Mullenweg and the WordPress-unaffiliated web hosting provider WP Engine escalated...
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Wednesday October 9, 2024
CSS: How to Add It, Edit It, & Organize It in WordPress (The Right Way)
When it comes to building a scalable, systematized website in WordPress, it’s essential to keep things organized. CSS is one thing that—when configured improperly—can get disorganized fast. At Tilted Chair,...
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Tuesday October 1, 2024
Why Your Brand Isn’t Connecting: It’s Time to Ditch Logic and Embrace the Power of Archetypes
Let’s get real: Most brands are forgettable. They blend into the clutter, shouting about features, benefits, or price, and expecting people to care. The reality? They don’t. If you want...
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Monday September 23, 2024
WordPress, Webflow, or Shopify? How to Choose the Right Website Platform for Your Business
When you’re building or growing a business, your website is more than just a digital storefront—it’s your brand’s first impression. And choosing the right platform to build that website can...
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Tuesday August 20, 2024
Tilted Chair teams up with Green Corridors
Tilted Chair has teamed up with the freight innovators at Green Corridors to collaborate on various branding and marketing initiatives. The new partners plan on refining the business’ brand, building...
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Tuesday August 27, 2024
The Great Debate: Should You Hire a Marketing Agency or Build an In-House Marketing Dream Team?
As a Director of Marketing for a growing business, you’re probably juggling a thousand things at once—strategies, campaigns, ROI calculations, and maybe even the occasional existential crisis (we’ve all been...
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Tuesday August 13, 2024
The Ultimate Power Move: Why Companies Rebrand and How It Transforms Their Fate
In the ruthless world of business, rebranding is often seen as the ultimate power move—a strategic gambit that can catapult a company from obscurity to stardom or rescue it from...
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Monday July 1, 2024
Rebranding vs. Brand Refresh: How to Decide What’s Right for Your Business
In the dynamic world of business, staying relevant and resonant with your audience is paramount. Whether your brand is experiencing stagnation, facing new market challenges, or simply evolving, the need...
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Monday May 20, 2024
Smart Marketing Budgets: A Guide to Making Every Dollar Count for SMBs
In today’s competitive business landscape, small to medium-sized businesses (SMBs) face the challenge of maximizing their marketing efforts with limited budgets. Whether you’re a startup looking to make a splash...
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Tuesday May 14, 2024
5 Lessons Marketers Can Learn From TikTok Before It’s Banned Forever
In today’s fast-paced digital landscape, capturing and retaining audience attention is the holy grail for brands and marketers alike. As traditional media struggles to keep pace with evolving consumer preferences,...
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