Advertising
Blog content from Austin advertising agency Tilted Chair under the “Advertising” category.
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Wednesday December 6, 2017
An Ad Man’s Review of “Three Billboards Outside Ebbing, Missouri”
Outdoor Advertising isn’t dead yet. But can it help solve a murder? There are a few moments in the life of an advertising agent when our craft is hoisted to...
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Tuesday November 7, 2017
Budgeting advice, trends, and predictions for media in 2018 and beyond
Everybody who uses a computer for a living wants to feel like Tom Cruise in Minority Report, especially this guy. While I can’t predict the future or arrest future murderers,...
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Tuesday September 26, 2017
Amazon Versus the World
When a challenger like Amazon enters the arena and starts claiming territory across the spectrum of commerce, it’s interesting to see how other stakeholders react. What is Amazon doing that...
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Thursday August 31, 2017
3 Steps To Resurrecting A Dying Brand
Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have…a dying...
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Thursday August 3, 2017
The 3 Myths About Digital Immigrants
But first, who are digital immigrants? Digital immigrants are the counterpart of the digital native, a term used to describe people born after 1984 who have grown up in the...
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Tuesday August 1, 2017
The 3 Most Common Branding Mistakes And How to Avoid Them
Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200...
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Wednesday May 3, 2017
Finding Your Brand’s North Star
Quick, think of your top three favorite brands. Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands are not...
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Wednesday April 5, 2017
7 Steps to Hiring a Realtor and/or Hiring a Marketing Agency
Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well organized RFP’s,...
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Tuesday March 7, 2017
Female Consumers Need Female Storytellers
Queens of Consumption According to Ernst & Young, the global incomes of women around the world are predicted to reach $18 trillion by 2018. That’s a massive amount of spending...
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Friday November 11, 2016
Game Consoles Make TV Smarter
A Social Medium I’m still close with some of the friends I grew up with. We ended going our separate ways, but we still like to get together to save...
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Thursday September 8, 2016
The Power of Content Marketing
Thanks, Erik I have to give him the credit; Erik was the first to describe our media team as “social first.” It turns out that Erik was on to something...
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Wednesday May 4, 2016
One Hour Ads, OR 3 Things We Learned at Texas Marketing Summit
Last week, nearly half of us chairs loaded up the cars, and headed east to Houston for the very first Texas Marketing Summit. The summit featured some world-class brands, some...
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