Marketing
Blog content from Austin advertising agency Tilted Chair under the “Marketing” category.
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Tuesday January 21, 2025
The Evolution of Branding: 7 Predictions for 2025 and Beyond
Branding is in constant flux, shaped by cultural shifts, technological leaps, and consumer demands. While many trends aim for the mainstream, the fringes often hold the most exciting and controversial...
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Tuesday August 27, 2024
The Great Debate: Should You Hire a Marketing Agency or Build an In-House Marketing Dream Team?
As a Director of Marketing for a growing business, you’re probably juggling a thousand things at once—strategies, campaigns, ROI calculations, and maybe even the occasional existential crisis (we’ve all been...
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Sunday February 25, 2024
Maslow’s Hierarchy of Marketing: How to Sell Features, Benefits & Meaning
Level 1: Basecamp (Features) “Sell benefits, not features,” is one of the oldest tropes in marketing. It’s also totally wrong. When used at the right point in the marketing funnel,...
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Sunday January 10, 2021
Restaurant Marketing in the Pandemic
The pandemic isn’t over, and its effects may be felt for years to come. How should restaurants and other food-service providers prepare to succeed in a whole new world? KEY...
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Tuesday June 30, 2020
Branding Beyond 2020: The Human Method
In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming back? We...
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Monday March 2, 2020
Marketing in a Recession
It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a recession is...
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Wednesday January 1, 2020
The Case for Tilted Chair
What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since March 2020....
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Thursday August 31, 2017
3 Steps To Resurrecting A Dying Brand
Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have…a dying...
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Tuesday August 1, 2017
The 3 Most Common Branding Mistakes And How to Avoid Them
Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200...
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Tuesday May 30, 2017
Illuminating the Periphery
How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the company set...
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Wednesday April 5, 2017
7 Steps to Hiring a Realtor and/or Hiring a Marketing Agency
Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well organized RFP’s,...
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