What Dolly Taught Us About Being Unapologetically Human
I’d like to say first that I am writing this article entirely as an excuse to wax poetic about a woman who has inspired me personally for many…
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The Evolution of Branding: 7 Predictions for 2025 and Beyond
Branding is in constant flux, shaped by cultural shifts, technological leaps, and consumer demands. While many trends aim for the mainstream, the fringes often hold the most exciting…
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The Great Debate: Should You Hire a Marketing Agency or Build an In-House Marketing Dream Team?
As a Director of Marketing for a growing business, you’re probably juggling a thousand things at once—strategies, campaigns, ROI calculations, and maybe even the occasional existential crisis (we’ve…
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Maslow’s Hierarchy of Marketing: How to Sell Features, Benefits & Meaning
Level 1: Basecamp (Features) “Sell benefits, not features,” is one of the oldest tropes in marketing. It’s also totally wrong. When used at the right point in the…
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Restaurant Marketing in the Pandemic
The pandemic isn’t over, and its effects may be felt for years to come. How should restaurants and other food-service providers prepare to succeed in a whole new…
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Branding Beyond 2020: The Human Method
In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming…
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Marketing in a Recession
It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a…
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The Case for Tilted Chair
What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since…
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3 Steps To Resurrecting A Dying Brand
Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might…
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The 3 Most Common Branding Mistakes And How to Avoid Them
Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to…
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Illuminating the Periphery
How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the…
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7 Steps to Hiring a Realtor and/or Hiring a Marketing Agency
Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well…
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