A Branding, Advertising & Marketing Blog
The Tilt
Featured Reading
5 Lessons Marketers Can Learn From TikTok Before It’s Banned Forever
On May 14, 2024 | By Mae
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Friday July 31, 2020
Functional Design vs. Brand Design
Brand systems are all the rage these days, and for good reason. Well-conceived and well-executed brand systems allow designers, developers, marketers, and vendors to create products and experiences that are...
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Tuesday June 30, 2020
Branding Beyond 2020: The Human Method
In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming back? We...
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Friday March 27, 2020
The Times That Define Us
Over the course of recent months, we at Tilted Chair—like many of you and probably most of the rest of the world—watched in awe as a pandemic swept across our...
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Monday March 2, 2020
Marketing in a Recession
It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a recession is...
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Thursday January 9, 2020
Start With Where: Developing Brand Alignment
I’ll admit it: I’m a sucker for Simon Sinek. I’ve read most of his books and watched pretty much all of his videos. The way he so clearly and powerfully...
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Wednesday January 1, 2020
The Case for Tilted Chair
What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since March 2020....
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Saturday June 1, 2019
Up at 3am: A WordPress Web Launch Checklist
Websites: they’re never done. That’s an actual credo we reinforce with our clients before embarking on the long journey of building a website. And it’s really true. We approach web...
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Wednesday May 8, 2019
Designing for America
“Presidential Campaign” That’s not a project description you see come through the old email inbox very often. Though most of us over here at Tilted Chair are personally politically aware...
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Monday March 4, 2019
Advice on Hiring Designers
This blog first appeared on Dribbble Courtside. So you need to hire a designer. Kudos! Whether you’re growing and you need to add staff, or you’re replacing an outgoing team...
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Wednesday December 19, 2018
Tilted Chair’s Austin Java Work Featured
Quick pre-holiday update: For those who didn’t know, we’ve been working with local cafe chain Austin Java for the better part of five months to reinvision the brand. This has...
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Sunday November 4, 2018
Diversity at Tilted Chair
Diversity: it’s a topic that’s on the minds of business people the world over, advertising agents included. And at Tilted Chair, it’s something we’ve always considered one of our greatest...
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Wednesday September 19, 2018
Do I even need an agency?
Do I need an agency? It’s not a question we get a lot, at least not in those terms. But the issue of value is something that—at least passively—underscores all...
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