I’d like to say first that I am writing this article entirely as an excuse to wax poetic about a woman who has inspired me personally for many…
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Starting small doesn’t mean thinking small. The most iconic brands we know today—like Apple, Nike, and Patagonia—all began as small businesses with big ideas. The secret to their…
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In the ever-evolving world of branding, staying ahead of the curve is both a challenge and an opportunity. As we step into 2025, one trend is becoming increasingly…
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Branding is in constant flux, shaped by cultural shifts, technological leaps, and consumer demands. While many trends aim for the mainstream, the fringes often hold the most exciting…
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So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers…
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In 2024, Donald Trump didn’t just run a political campaign; he launched a full-scale marketing movement. Love him or loathe him, one thing’s for sure—Trump’s approach to winning…
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Tilted Chair has teamed up with the freight innovators at Green Corridors to collaborate on various branding and marketing initiatives. The new partners plan on refining the business’…
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In the ruthless world of business, rebranding is often seen as the ultimate power move—a strategic gambit that can catapult a company from obscurity to stardom or rescue…
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In the dynamic world of business, staying relevant and resonant with your audience is paramount. Whether your brand is experiencing stagnation, facing new market challenges, or simply evolving,…
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This is the first of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d…
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Key Takeaways Our brains are wired for pattern Familiarity = comfort Chaos = danger As a brand you should work to incorporate patterns and become familiar Over time,…
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KEY TAKEAWAYS Understanding the Foundation: Good Branding Agencies The Art of Storytelling Uncovering Your Potential vs. Changing Who You Are Consistency is Key Unveiling the Pitfalls: Bad Branding…
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KEY TAKEAWAYS Understanding the needs of technology companies Expertise in brand strategy and development Innovative and creative approach Experience in digital marketing Industry knowledge and insights So, you’re…
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KEY TAKEAWAYS Color palette Typography Imagery Packaging Layout and design For many people, a company’s logo is their brand. When you think of Nike you think of the…
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KEY TAKEAWAYS Identify your archetypes Develop your brand narrative Use your brand narrative to guide your branding efforts Reinforce your brand narrative As a marketing executive, you know…
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KEY TAKEAWAYS Increased brand awareness and loyalty Increased brand value Competitive advantage Smart investment Recession is in session. We have been hearing it for the better part of…
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KEY TAKEAWAYS A brand name should be strategic A brand name should be relevant A brand name should be distinct A brand name should be surprising A brand…
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KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read the word “Fiji,” what do you think of?…
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KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can entrench themselves in an archetypal position. Position strength…
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KEY TAKEAWAYS “The bridge” helps us consider what an archetypal position means for a brand’s visuals. Establishing a visual style that reinforces a brand’s position is just as…
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Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with…
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Brand systems are all the rage these days, and for good reason. Well-conceived and well-executed brand systems allow designers, developers, marketers, and vendors to create products and experiences…
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In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming…
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It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a…
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I’ll admit it: I’m a sucker for Simon Sinek. I’ve read most of his books and watched pretty much all of his videos. The way he so clearly…
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What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since…
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Quick pre-holiday update: For those who didn’t know, we’ve been working with local cafe chain Austin Java for the better part of five months to reinvision the brand.…
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It’s easy to forget about yourself. If you’re a parent, you’re probably well-acquainted with that reality. In the service of so many others, self-care is something that’s regularly…
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Branding. It’s a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here…
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Quick, think of your top three favorite brands. Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands…
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It’s officially been one year since I joined the Tilted Chair team. Woo hoo! It has been a crazy year of change and growth here. For those of…
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As long as I can remember, my fascination with type and lettering has been particularly focused on scripts. When done properly, the results are very elegant, beautiful, and…
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We work with type pretty much all day. Whether our designers are creating a custom script for a blog post, or laying out a brochure in InDesign, words…
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