I’d like to say first that I am writing this article entirely as an excuse to wax poetic about a woman who has inspired me personally for many…
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As much as we love WordPress over here at Tilted Chair, there might come a day when WordPress’ dominance on the web wanes. (And for his part, WordPress…
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WordPress plugins suck/rule. Those who have had the pleasure of sitting through a discovery or web visioneering meeting with Tilted Chair’s Creative/Interactive Director Jamie Rodriguez are probably tired…
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So, your brand needs a new website. Not just any website—a conversion-driving, SEO-dominating, jaw-droppingly beautiful digital experience. You’re ready to hire an agency, but now you’re stuck on…
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How much should a professional WordPress website build cost? Well, how much time do you have? (If you have 10-12 minutes, depending on how fast you read, we…
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Starting small doesn’t mean thinking small. The most iconic brands we know today—like Apple, Nike, and Patagonia—all began as small businesses with big ideas. The secret to their…
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In the ever-evolving world of branding, staying ahead of the curve is both a challenge and an opportunity. As we step into 2025, one trend is becoming increasingly…
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Branding is in constant flux, shaped by cultural shifts, technological leaps, and consumer demands. While many trends aim for the mainstream, the fringes often hold the most exciting…
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So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers…
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In 2024, Donald Trump didn’t just run a political campaign; he launched a full-scale marketing movement. Love him or loathe him, one thing’s for sure—Trump’s approach to winning…
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WordPress battles WP Engine, removes ACF from its plugin directory The web wars between WordPress creator and Automattic CEO Matt Mullenweg and the WordPress-unaffiliated web hosting provider WP…
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When it comes to building a scalable, systematized website in WordPress, it’s essential to keep things organized. CSS is one thing that—when configured improperly—can get disorganized fast. At…
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Let’s get real: Most brands are forgettable. They blend into the clutter, shouting about features, benefits, or price, and expecting people to care. The reality? They don’t. If…
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When you’re building or growing a business, your website is more than just a digital storefront—it’s your brand’s first impression. And choosing the right platform to build that…
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As a Director of Marketing for a growing business, you’re probably juggling a thousand things at once—strategies, campaigns, ROI calculations, and maybe even the occasional existential crisis (we’ve…
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Tilted Chair has teamed up with the freight innovators at Green Corridors to collaborate on various branding and marketing initiatives. The new partners plan on refining the business’…
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In the ruthless world of business, rebranding is often seen as the ultimate power move—a strategic gambit that can catapult a company from obscurity to stardom or rescue…
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In the dynamic world of business, staying relevant and resonant with your audience is paramount. Whether your brand is experiencing stagnation, facing new market challenges, or simply evolving,…
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In today’s competitive business landscape, small to medium-sized businesses (SMBs) face the challenge of maximizing their marketing efforts with limited budgets. Whether you’re a startup looking to make…
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In today’s fast-paced digital landscape, capturing and retaining audience attention is the holy grail for brands and marketers alike. As traditional media struggles to keep pace with evolving…
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In the realm of B2B marketing, the power of visual branding cannot be overstated. It transcends mere aesthetics, playing a pivotal role in communication, differentiation, and customer engagement.…
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In the rapidly evolving marketplace, the strategic investment in high-quality visual branding is not just a choice, but a necessity for businesses aiming to distinguish themselves and enhance…
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In an era where the digital landscape is saturated with fleeting content and the chase for viral moments, the true essence of branding often gets lost in the…
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So, …we thought it would be interesting to ask ChatGPT to write an article about the top branding agencies in Austin, TX to see what it would spit…
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This is the fourth of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d…
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This is the third of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d…
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This is the second of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d…
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This is the first of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d…
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Level 1: Basecamp (Features) “Sell benefits, not features,” is one of the oldest tropes in marketing. It’s also totally wrong. When used at the right point in the…
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Key Takeaways Our brains are wired for pattern Familiarity = comfort Chaos = danger As a brand you should work to incorporate patterns and become familiar Over time,…
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Key Takeaways Consumer Awakening: The Rise of Conscious Consumption Ethical Marketing: Beyond the Greenwash The Tangible Benefits of Ethical Branding Embracing Transparency: The Way Forward The zeitgeist of…
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In the fast-paced world of marketing, businesses have long relied on the traditional concepts of Business-to-Business (B2B) and Business-to-Consumer (B2C) strategies to tailor their outreach efforts. However, a…
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KEY TAKEAWAYS Understanding the Foundation: Good Branding Agencies The Art of Storytelling Uncovering Your Potential vs. Changing Who You Are Consistency is Key Unveiling the Pitfalls: Bad Branding…
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When it comes to advertising, creativity and innovation are key. And one city that has become a hotbed for innovative advertising agencies is Austin, Texas. In recent years,…
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KEY TAKEAWAYS Make a lasting impression Build brand trust Enhance brand storytelling Increase engagement and shares Boosts SEO In today’s digital age, video content is becoming increasingly popular…
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KEY TAKEAWAYS Understanding the needs of technology companies Expertise in brand strategy and development Innovative and creative approach Experience in digital marketing Industry knowledge and insights So, you’re…
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KEY TAKEAWAYS Color palette Typography Imagery Packaging Layout and design For many people, a company’s logo is their brand. When you think of Nike you think of the…
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KEY TAKEAWAYS Identify your archetypes Develop your brand narrative Use your brand narrative to guide your branding efforts Reinforce your brand narrative As a marketing executive, you know…
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KEY TAKEAWAYS Increased brand awareness and loyalty Increased brand value Competitive advantage Smart investment Recession is in session. We have been hearing it for the better part of…
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My relationship with AI reminds me of the one between the Sandlot gang and The Beast. You know, the presumably terrifying dog on the other side of the…
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KEY TAKEAWAYS A brand name should be strategic A brand name should be relevant A brand name should be distinct A brand name should be surprising A brand…
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KEY TAKEAWAYS Websites are never done. Build for the future. Design based on data. Content drives design. When in doubt, steal. It should come as no surprise to…
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The pandemic isn’t over, and its effects may be felt for years to come. How should restaurants and other food-service providers prepare to succeed in a whole new…
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Big things come from small businesses. KEY TAKEAWAYS Small businesses were hit hard this year; shop small this holiday season. Here is a list of some of our…
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KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read the word “Fiji,” what do you think of?…
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KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can entrench themselves in an archetypal position. Position strength…
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KEY TAKEAWAYS “The bridge” helps us consider what an archetypal position means for a brand’s visuals. Establishing a visual style that reinforces a brand’s position is just as…
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Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with…
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“Up and to the right.” That’s the concept behind BigCommerce’s logo and brand. And with the innovative tools they offer their customers to make huge gains in digital…
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THREE SIMPLE WORDS WITH A LOT OF POWER. Now, we join that powerful chorus in demanding change. We at Tilted Chair acknowledge the social injustice that has pervaded…
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Brand systems are all the rage these days, and for good reason. Well-conceived and well-executed brand systems allow designers, developers, marketers, and vendors to create products and experiences…
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In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming…
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Over the course of recent months, we at Tilted Chair—like many of you and probably most of the rest of the world—watched in awe as a pandemic swept…
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It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a…
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I’ll admit it: I’m a sucker for Simon Sinek. I’ve read most of his books and watched pretty much all of his videos. The way he so clearly…
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What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since…
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Websites: they’re never done. That’s an actual credo we reinforce with our clients before embarking on the long journey of building a website. And it’s really true. We…
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“Presidential Campaign” That’s not a project description you see come through the old email inbox very often. Though most of us over here at Tilted Chair are personally…
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This blog first appeared on Dribbble Courtside. So you need to hire a designer. Kudos! Whether you’re growing and you need to add staff, or you’re replacing an…
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Quick pre-holiday update: For those who didn’t know, we’ve been working with local cafe chain Austin Java for the better part of five months to reinvision the brand.…
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Diversity: it’s a topic that’s on the minds of business people the world over, advertising agents included. And at Tilted Chair, it’s something we’ve always considered one of…
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Do I need an agency? It’s not a question we get a lot, at least not in those terms. But the issue of value is something that—at least…
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It’s easy to forget about yourself. If you’re a parent, you’re probably well-acquainted with that reality. In the service of so many others, self-care is something that’s regularly…
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Branding. It’s a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here…
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Years ago when we first started Tilted Chair, deep down the rabbit hole in the comments of a reddit post, I clicked a YouTube link proclaiming to be…
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Outdoor Advertising isn’t dead yet. But can it help solve a murder? There are a few moments in the life of an advertising agent when our craft is…
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